We have our eye on your business, freeing you to focus on the bigger picture.
About Us
Pilgrim Marketing and Communications Projects Pty Ltd or Pilgrim M&CP is a bespoke, Sydney based Marketing and Management Consultancy focused on refining marketing approaches using complex data and segmentation models combined with advanced Shopper Marketing theory. We specialise in FMCG, OTC and Alcohol Sectors; as well as Energy and Insurance. We deploy innovative technological solutions to complex problems; designed to provide a greater level of insight and reporting for our clients and their businesses. Working across ASX 100 clients to SMB; we specialise in diagnosing issues with funnel or sales and then delivering campaigns and platforms to create ongoing, organic growth.
Core Disciplines
We specialise in a number of fields, with outputs designed to deploy through the line
01. Shopper Marketing
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Starting with existing data or research; we design consideration matrixes and map path to purchase with communications targeted at conversion in the last three feet
02. Gravity ModeLling / Choice ModelLing
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Overlaying ABS data onto your retail outlet or channel maps and combining with your (or our) segmentation modelling; we can tell you where, when and how to hit your consumers to ensure maximum conversion
03. Strategic Partnerships
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Most products and services have a core DNA, a USP which aligns perfectly with Strategic Partnerships.
We specialise in identifying and brokering these partnerships in a mutually beneficial fashion
04. Integrated Experiential Campaigns
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Our Production and Creative departments specialise in retail and expo activations; with a strong focus on lead generation and moments of truth for your core segments,